The Feel of a Franchise
Let’s face it—despite the fact that we are constantly preached the old adage of “don’t judge a book by its cover,” we are all influenced by appearances. One place where this is most evident is in professional sports. Although the players on a team largely create a squad’s character, the logo and uniform color scheme also plays a role in how we view the franchise.
In the NHL, for example, the NHL team logo, name and colors of the New Jersey Devils conjures up images of aggressive play and ruthless defense—although this was also the case during their glory days in around the turn of the millennium. Teams such as the St. Louis Blues, on the other hand, I always associate with finesse and somewhat timid play. This is in large part due to their team name and colors I am sure.